Show Your Face: Using Facebook to Expand Your Practice

facebook marketing holistic practice Scott Mills, Ph.D.

By now most people know about facebook. Maybe your using it to keep up with your family or post the pictures from your last vacation. But there is more possible from this social networking powerhouse. With over 200 million users and 18% of them signing on daily, it’s quickly becoming an important way that you can reach potential clients. In this post, I will offer some strategies to reach people in the three venues that you have available to you as a small business or solo practitioner that can help you expand your reach at absolutely no cost.First, let’s state the obvious. If you already have a facebook page then you have a great way to let people know what you are up to in your work life. If you know that you are looking for new clients you can post a request for your friends to send people your way. As long as your not spamming them, an occasional post telling people that you are offering a special or offering a new service can build a buzz among your friends. Make sure you ask them to pass this on to people in their networks.

Second, the route that most businesses are going lately is to have a page on facebook. These are a great option to get people checking out your services and can direct them to your own website. They can also be seen by anyone opposed to the other facebook routes which require you to be a member to be part of the conversation. A fan page is free, not much effort to set up and costs nothing. And once it’s up it will be searchable by facebook members. There doesn’t really seem to be a downside to me. It helps if you put up new information on your page on occasion and let people get to know what you’re up to.

The third route, and the one that is quickly becoming my favorite, is to start a group on facebook that reflects your expertise. This is a great way to establish yourself as a leader in your field and have access to people who are interested in what you are doing. For example, one of my colleagues is particularly interested in body image among men. He could choose to just create a website for himself and try to get the traffic there via search engines. Or, he could set up a facebook page and lead conversations with people who are already interested in the topic. He can post any events that he has and even send email to members of the group. This is likely to get some of them back to his page. And again, this option is free to set up and very easy. The only hard part here is that at the beginning you will have to find people to join your group.

If you want to see what one of these groups looks like, and get some valuable information for yourself, check out the facebook page that I host – Wild Abundance for Holistic Practitioners or you can get there by clicking the button below.

None of the marketing strategies for facebook cost anything to set up and they don’t take long to implement. If you are looking for more clients, this is a great no-risk experiment. Try it out, see what you think. You might discover that facebook can be useful for more than posting pics of your cat.

Scott Mills, Ph.D. works with holistic practitioners who are struggling to find clients and make the money they deserve. He assists them in expanding their practices, charging more money and feeling great doing it! If you would like more information please go to or call 800-276-3124.

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